FootfallCert Blog
Footfall Certificateguides & the proof thesis
How to record footfall footage, read a Footfall Certificate, and prove a traffic number a tenant or bank will believe.
The Footfall Certificate: A Complete Guide for Landlords, Brokers and Property Managers
A Footfall Certificate is a one-page, QR-verified count of pedestrian traffic outside a commercial unit. Here is what it contains, how to get one, and why it rents space faster.
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The Footfall Certificate: A Complete Guide for Landlords, Brokers and Property Managers
The pillar guide — the hub every other post links back to.
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Practical, honest, and written for your side of the deal.
What footfall accuracy actually means: MAPE, confidence intervals, ground truth versus panel data, and why a 99% claim with no evidence is worthless. Shared engine-trust research.
How to Audit a Footfall Claim Before You List a Space
A checklist for landlords, brokers and property managers: how to audit a footfall claim, what a defensible Footfall Certificate must contain, and the red flags to reject.
Why You Should Never Trust an Unverified Footfall Number
Unverified footfall numbers put landlords and brokers at real risk. Here is where they come from, why panel estimates go blind at street level, and what verified footfall fixes.
How observed video turns into a certified footfall estimate: coverage scaling, confidence intervals and the spot-reading guard — explained for landlords and brokers.
How to Read a Footfall Certificate: Every Number Explained
A section-by-section walkthrough of a Footfall Certificate for landlords and brokers: totals, peaks, direction split, street percentile, confidence and the QR seal.
How to Draw a Counting Line for an Accurate Footfall Count
Where to place the virtual counting line, how to set direction, and how exclusion zones keep a footfall count clean — a setup guide for landlords and brokers.
A practical guide for landlords and brokers on how to record footfall video that produces a clean, certifiable count — phone, IP camera, or existing CCTV.